Meridian Branding

Logo for globally-sourced home goods company, Meridian

Roles: Creative Direction / Design

www.meridianny.com

Meridian is a new startup focusing on globally-sourced home decor. I created a modern look for the mark using a bold sans-serif monogram cut by vertical line to mimic a meridian, which also plays with the symmetry of the character. I also created a brand style guide and applied the mark to business card designs. 

Logo explorations always begin with drawings in my sketchbook.

Logo explorations always begin with drawings in my sketchbook.

Meridian Brand Guide sample pages and business card design.

Meridian Brand Guide sample pages and business card design.