How do you take a website with 18-year-old legacy technology and millions of existing users... completely replatform, redesign, and relaunch it... all while protecting 100+MM in revenue? Very carefully. :-) Here's how we did it.
My role in the redesign was to lead the team of five digital product designers who specialize in UI/UX design and branding. On a daily basis, we worked directly with product leads, UX, tech, marketing and advertising teams across states, countries, and time zones.