The Bump Digital Brand Concept

Evolution and optimization of an existing brand language for multi-screen use

Roles: Creative Direction / Strategy / Design

Much of the design language for The Bump was developed for execution in print. To evolve it for digital, I edited down to the core elements that we could use successfully across various screen sizes. Like The Bump brand voice, the circles are playful and modern. They work well as pattern, and also leave open many possibilities for animation and creation of tappable elements.