Meridian Branding


Roles

Creative Direction
Design

meridianny.com

Meridian is a NYC-based company focusing on globally-sourced home decor. I created a modern look for the mark using a bold sans-serif monogram cut by vertical line to mimic a meridian, which also plays with the symmetry of the character. I also created a brand style guide and applied the mark to business card designs.

The sketches below show early variations made in the design exploration process. 


meridian_cards.jpg
Logo explorations always begin with drawings in my sketchbook.

Logo explorations always begin with drawings in my sketchbook.

Meridian Brand Guide sample pages and business card design.

Meridian Brand Guide sample pages and business card design.