Lulu & Leo Fund: Choose Creativity

Logo for Lulu & Leo Fund's new Choose Creativity initiative

Roles: Creative Direction / Design

www.lululeofund.org

The Lulu & Leo Fund helps children and families foster creativity and build resilience through programs that provide meaningful engagement with art and other creative endeavors. Choose Creativity, a related initiative, needed its own logo but had to stay true to the original brand. To accomplish this, I hid two Ls in Lulu & Leo Fund's signature orange and pink in the Es of each word. The mark can stand on its own while still giving a fun and colorful nod to its parent organization.

Logo explorations always begin with drawings in my sketchbook.